Why is Cadbury only supporting local sports clubs?
The Cadbury Cheer & A Half campaign has been designed to help support the 42% of local sports clubs that don’t have enough volunteers^. Every one of our consumers is important to us, and we always put the consumer at the heart of everything we do. However, whilst we would like to accommodate every request, this campaign specifically focuses on local sports clubs, we would love to hear your suggestions on how we could support other clubs in future campaigns here (https://www.cadbury.com.au/contact).
Source: ^(2021): impact of covid-19 on community sport, survey report September 2021 update, australian sports foundation.